Can a DR80+ site still improve rankings for high-value commercial terms? Absolutely.
In this case study, we targeted “buy,” “price,” and “purchase” keywords with just 7 strategically placed guest posts – resulting in 3-5 rank jumps, a 26.7K traffic surge, and higher CTRs.
Key takeaway? Precision link building – through focused links, buyer-intent placements, and smart anchor text – can boost conversions even for high-authority sites.
Background
A well established high authority website (DR80+) looking to improve rankings for commercial conversion.
The client had recently begun focusing more on on-page SEO and wanted to reinforce these efforts with backlinks.
The Challenge
This website needed:
- Improved rankings for high-value commercial terms
- Better visibility for “buy,” “price,” and “purchase” keywords
- Increased conversions from organic traffic
Strategy
We implemented:
- Targeted Links: 7 strategically placed guest posts pointing to one money page
- Commercial Focus: Chose publications with strong buyer intent
- Strategic Anchors: Used a mix of exact and partial match anchor texts for natural profile
Results
The screenshot shows remarkable ranking improvements just weeks after the guest posts were published:
- “Buy” keyword: Position 11 → 7 (+4 spots)
- “Price” keyword: Position 8 → 5 (+3 spots)
- “Purchase” keyword: Position 13 → 9 (+4 spots)
- Multiple other commercial terms improved by 5+ positions
- Traffic to money page increased by 26.7K (see screenshot)
- CTR improved to 2.9% from lower previous numbers
Key Takeaways
- Even high authority sites benefit from strategic guest posts
- Commercial terms respond exceptionally well
- Money pages benefit from focused link building
- Established sites see faster results