This case study reveals how a Spanish iGaming/Casino site on an aged domain went from zero traffic to 88K clicks with just 12 high-quality guest posts. Facing moderate competition, we deployed a slightly more aggressive link building strategy, targeting a mix of mid-tier and high-authority Spanish sites. The results? Sustained rankings, a 2.5% CTR, and long-term organic growth – all without ongoing maintenance. Discover why topical alignment and anchor diversity were key to success.
Background
A new site on an aged iGaming domain in Spanish.
The Challenge
The site faced:
- Zero existing traffic
- Moderate competition in its niche
- Need to establish topical authority quickly
Strategy
We took a slightly more aggressive approach:
- 2 batches of guest posts (5-6 per batch, 10-12 total)
- Targeted a mix of mid-tier and high authority Spanish sites
- Ensured diverse branded anchor text profile
- Focus on content alignment to ensure strong topical relevance
Results
Approximately one month after the second batch:
- Traffic began a steady upward trajectory (graph shows consistent growth)
- Achieved 2.5% average CTR (see performance screenshot)
- Average position reached 12.4 for target keywords
- The site maintained rankings without additional link building
- Total clicks reached 88K (from virtually 0)
Key Takeaways
- Slightly more competitive niches may require more links
- The aged domain factor helped accelerate results
- Spanish-language SEO responds well to guest posting
- Results remained stable long-term without constant maintenance