As a link building company, MeUp.com makes it a priority to attend key industry events worldwide – and brightonSEO 2025 was unmissable. Our Business Growth Managers, Alex Milanova and Sam Hardy, represented MeUp, gaining fresh insights, expanding their professional network, and discovering new strategies.
The brightonSEO conference once again proved why it’s the world’s largest and most beloved event for search marketers. Held on April 10 & 11, 2025, in the vibrant coastal city of Brighton, UK, the conference brought together thousands of professionals from over 100 countries for two days of learning, networking, and innovation.
With 150+ expert-led talks, hands-on training sessions, and unforgettable networking events, brightonSEO solidified its reputation as the must-attend event for anyone serious about link building, technical SEO, content strategy, PPC, and digital marketing.
Key Highlights from brightonSEO 2025
Attendees had access to some of the most current and practical SEO knowledge available today.
Here are some of the key topics at the conference:
1. AI & Automation Dominance
- Jeremy McDonald: “Automation, APIs & AI: the death and reinvention of SEO”
- Kyle Rushton McGregor: “Generative AI & GEO: the new SEO race”
- Ade Holder: “We analysed 10M AI search results”
2. Technical SEO Evolution
- Jan Caerels: “Advanced SEO techniques with .htaccess”
- Baruch Toledano: “JavaScript & SEO in 2025”
- Sante J. Achille: “Cloudflare workers for SEO wins”
3. EEAT & Content Quality
- Eleni Tarantou: “Fake EEAT until you make EEAT”
- Zsófia Somogyi: “How Google treats AI-generated content”
- Josh Blyskal: “Content clusters for human-centric conversions”
4. Data-Driven SEO
- Frank van Dijk: “The ultimate GA4 audit”
- Abi Bennetts: “Machine learning for keyword analysis”
- Mira Rodrigues: “Predicting Core Web Vitals with Sheets”
5. Link Building’s New Rules
- Amanda Walls: “Redefining link value with impact scores”
- Joao Filipe Pereira: “Newsjacking for backlinks”
- Gareth Simpson: “Digital authority PR”
6. Search Intent & SERPs
- Alex Moss: “Beyond blue links”
- Nicole Storey: “LLMs vs Google engagement data”
- Oliver Brett: “Social search discoverability”
7. UX/Technical Crossover
- Samanyou Garg: “SEO gets you found, CRO gets you chosen”
- Guillaume Pitel: “AI and UX convergence”
- Ryan Law: “Don’t be blinded by Lighthouse”
8. Local & E-Commerce
- Russell McAthy: “XML + Hreflang for ecommerce”
- Nick Samuel: “Winning free listings via feed optimization”
- Dez Calton: “Shopify SEO masterclass”
9. Social Search
- Pawel Sokolowski: “Dominate social search with video”
- Holly Newman: “Scaling UGC with AI”
- Medha Dixit: “Organic Instagram strategies”
10. Ethics & Industry Future
- Lily Ray: “SEO lifecycle lessons”
- Itasoha Akhibi: “The case for an SEO regulatory body”
- Anthony Mangiacotti: “Consumer concerns about AI”
Beyond the Talks: Where the Real Networking Happens
brightonSEO isn’t just about what happens in the conference halls, it’s about connection, too. This year’s event featured a variety of both official and fringe networking activities, such as:
- NetWalking – A guided stroll through Brighton with fellow marketers
- Yoga in the Lanes – A calming start before a day of sessions
- Pre-Conference Beach Clean – A refreshing way to give back before diving in
- Thursday Party at Patterns Bar – Drinks, music, and great conversations
- Friday Party on the Pier – An iconic Brighton experience with peers
- 5K Seafront Run – A fun, fitness-focused networking session
- Green SEO Meetup
- Women in Tech SEO Meet & Greet
- Agency Leaders Dinner
- London to brightonSEO by bike
MeUp‘s Business Growth Managers Alex Milanova and Sam Hardy had the chance to participate in the NetWalking event, and shared that this was a great way to network while enjoying beautiful Brighton. Another highlight for Alex was joining the Women in Tech SEO Meet & Greet – a fantastic supportive community of passionate and talented women in the industry.
From AI-driven strategies to reinvented networking approaches, brightonSEO 2025 proved once again why it’s the must-attend event for search marketers. Our team left with fresh ideas, new connections, and plenty to implement in the months ahead.
Image credits: brightonSEO and personal archive