The MeUp.com team was proud to attend TOKEN2049 Dubai – the definitive global crypto event. CEO Velichko Achev and Business Growth Manager Alex Milanova joined 15,000+ industry leaders at the breathtaking Madinat Jumeirah from April 30-May 1 2025 for groundbreaking discussions and exceptional networking.
Why TOKEN2049 Matters for Crypto Professionals
This year’s event proved why it’s the world’s premier crypto conference:
- Legendary Speakers: with 150+ speakers among which exchange CEOs, institutional investors, and protocol founders, TOKEN2049 Dubai offered a broad overview on crypto’s evolution – particularly the growing institutionalization of digital assets
- Incredible Networking Experience: 500+ side events, specialized meetups offering unique opportunities to connect with important decision-makers
- Luxury Meets Innovation: Shisha lounges, live music, and product demos amidst Dubai’s iconic skyline
Key Speaker Categories Breakdown
Exchange Founders/Executives (18%)
Binance: Changpeng Zhao (CZ), Richard Teng
OKX: Star Xu, Haider Rafique
KuCoin, Bybit, Bitget, and other major trading platforms
Institutional/Traditional Finance Leaders (12%)
BlackRock, Goldman Sachs, VanEck, Apollo representatives
Bloomberg analysts and CNBC correspondents
Layer 1/Layer 2 Protocol Founders (20%)
NEAR, Solana, Polygon, Aptos, Tezos, Stacks leadership
DeFi & Infrastructure Pioneers (22%)
dYdX, Frax, Helius, Wintermute, Eigen Labs builders
Regulatory & Compliance Experts (8%)
Dubai Virtual Assets Regulatory Authority
Hong Kong Securities & Futures Commission
Media & Community Influencers (10%)
Crypto Banter, Blockworks, The Block executives
Special Guests & Athletes (5%)
Khabib Nurmagomedov, Patrice Evra
Web3 Gaming/NFT Leaders (5%)
Dapper Labs, Animoca Brands, Gunzilla Games
The Crypto Link Building Landscape
While link building wasn’t a primary focus for most, the event helped identify a small but promising segment of potential clients interested in tailored SEO strategies. MeUp.com’s team observed three clear trends:
- Web3’s Community-First Mindset: Many attendees, particularly those focused on Web3 crypto projects, prioritized community-driven growth over traditional SEO like link building, which was seen as niche, as their projects are less product-based and more community-oriented.
- Niche but Promising SEO Demand: Тhere was notable interest from agencies looking to offer SEO for their crypto projects. Some agencies and a few projects aiming to bridge Web2 and Web3 showed curiosity about MeUp’s crypto-focused link building.
- SEO Awareness Opportunities: Many Web3 attendees were unaware of link building’s potential for Web2 markets, revealing an education opportunity.
MeUp's Key Takeaways
Image credits: Official TOKEN2049 Dubai photos
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